Tag Archives: Traffic

Netflix Dominates Video Traffic in North America

Posted on May 17, 2013 | Leave a comment

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zDavid Caputo, Co-Founder and CEO of Sandvine, discusses both Netflix and YouTube dominating internet traffic, and the surge for Netflix in the U.S. He speaks on Bloomberg Television’s “In The Loop.” (Source: Bloomberg)

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Posted in Business, Companies, Entertainment, Technology

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Interesting Facts About Mobile Advertising – Infographic

Posted on March 5, 2013 | Leave a comment

With the Mobile World Congress 2013 coming up in a couple of days, we thought it was good time to release a review of main mobile advertising related facts that have occurred since last year’s edition, in one visual & easy-to-read infographic (well, at least, we tried to make it as readable as possible): Continue reading →

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Topics in this Infographic/Article: Search, Organic Search, B2B Marketing, Traffic, Lead, Social Media, Online Marketing We released our 2012 B2B Marketing Benchmark Report, and we decided to create an infographic that will highlight some of the more interesting data points … Continue reading →

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Posted on January 31, 2013

Visualizing SEO: Search Engine Marketing – Infographic

Posted on January 21, 2013 | 2 Comments

To market your goods online you initially build a website, but to get that website on the search engines requires the best use of SEO (Search Engine Optimization) techniques. Without SEO your competitors will be stealing precious traffic that you should be getting. To distill it down, it’s a technique to build visibility of your website online, by making sure that search engines recognize your pages, and give them maximum exposure. Continue reading →

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Marketing: How Important Is SEO? – Infographic

Posted on December 30, 2012 | Leave a comment

Regardless of age, race, income or gender most of us are using search engines every day. Online business needs search engine traffic to thrive. Proper SEO is essential for getting found online.

Source: Visual.ly

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Video Marketing: Wave Of The Future – Infographic

Posted on November 30, 2012 | Leave a comment

Video marketing is a latest trend in the marketing campaign practicing by most of the business because a single video can bring a huge traffic on your website. A video can be more effective because it can convey a message more quickly than an article in lesser time. Videos require time, money and a good bit of talent. Have a look to the infographic and find how it is applicable in businesses.

Source: Visual.ly

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Newspaper Websites With Paywalls Doubled In A Year – Infographic

Posted on November 4, 2012 | Leave a comment

Newspaper Websites With Paywalls Doubled in a Year [INFOGRAPHIC].

There are many more major news websites putting up paywalls these days, charging subscription fees to those who had been receiving that content free for years. We wanted to find out how widespread the shift from free to pay is on today’s Internet, and the result is this infographic that illustrates the extent of this phenomenon.

What did we find? Over the past couple of years, major news sites have been jumping on the paywall bandwagon, with more than 300 newspapers now charging for online content. That number has doubled in the past year, and continues its upward momentum.

Given the dire straits of local newspapers, their parent companies needed to supplant their dwindling income with revenue directly from readers. In the old days when paper dominated, newspapers could earn tidy sums selling advertising, particularly classified ads. That business is a mere shadow of its former self today, thanks to online ad juggernauts such as Craigslist and dwindling subscribers to print editions of newspapers.

But isn’t there a problem with traffic loss when a newspaper builds the paywall? As you’ll see in the infographic (presented by bestcollegesonline.org), some papers lost large percentages when switching over to paywalls — upwards of a third of their website traffic. Counterintuitively, others did much better. And, some sites have failed miserably when attempting to charge for their content.

Take a look at this exclusive infographic, and then tell us what you think of paywalls, paying for content, the state of newspapers in the U.S. today, and whether you think this phenomenon will continue on its upward trajectory on a long-term basis. Is the content worth the money?

Source: Mashable.com

Infographic courtesy bestcollegesonline.org

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Bots Drive 16% of U.S. Web Traffic – Infographic

Bots Drive 16% of U.S. Web Traffic [INFOGRAPHIC].

Along with trolls and Rickrolls, bots are the scourge of the Internet.

 

Automated clicks on ads and other web content drive down value, diminish investments and hurt integrity. And the bot problem only seems to be getting worse as technology advances. This summer, for example, a Long Island startup gained widespread attention after claiming that 80% of the clicks it paid for in Facebook ads came from bots and not humans.

 

But just how bad is the bot epidemic — and how can bots be beat?

 

The online advertising company Solve Media recently ran some analytics on the issue, and came up with a number of interesting results, which are presented in the following infographic.

 

Among Solve’s more interesting findings is that, while the United States may have the most bots in terms of sheer numbers, it actually has a lower rate of non-consumer traffic than some other countries. Some 16 percent of U.S. traffic is bot-based, according to Solve, but in Singapore that number is an astonishing 56 percent. In Taiwan, it’s 54 percent, and 43 percent in the Philippines.

 

That can mean a potential major loss of money for advertisers. Online display advertising will reach $15.3 billion this year, according to some estimates, so all that bot traffic means an overall potential spending waste by advertisers that reaches into the hundreds of millions of dollars at a minimum.

 

So what can you, online advertiser, do to defeat the bots? Looking for cost-per-engagement advertising opportunities, partnering with publishers who actively fight bot traffic and implementing tracking technology are three good ways to get started. For more, check out the full infographic below.

 

What are the best anti-bot measures you know of? Let us know in the comments.

Source: Mashable.com

 

 

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Posted on September 30, 2012 in Business, Infographic, Marketing, Social Media, Technology

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The Marketing Leader’s Guide To Pinterest – Infographic

The use of social media in the business world is growing. So what’s the next site companies should integrate into their social media strategy? Try Pinterest. Why? Because it’s quickly becoming one of the main sites visited for information and is increasingly driving more traffic. Curious about Pinterest’s growth, CEO.com gathered info about its rise in comparison to other social sites.Click on the infographic below to enlarge. To get more great content from CEO.com sign up for our daily or weekly newsletter.

Source: CEO.com

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Posted on September 21, 2012 in Business, Companies, Infographic, Marketing, Social Media

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Marketing, Social Media: Video Is A Must in Marketing, Advertising And Communications – Infographic

More than 150 million people view videos online every year, most of them eager to hear your business’s pitch if you create and market your video effectively. Online videos nowadays have become a popular source for sharing information. YouTube, from Google, is the largest and the most popular video sharing website on the internet. Millions of people watch YouTube Videos everyday and share it on Face Book or Twitter every minute. Online videos will soon be able to attract 90% of the online traffic. “Go Viral with Video” With the people across the world moving online, now is the time to optimize your videos on web.

Source: Visual.ly, Infographic Piece

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Posted on August 20, 2012 in Business, Companies, Infographic, Marketing, Social Media, Technology

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Blogging Is Like Sex? – Infographic

Blogging is like sex. Little painful at first. But you get used to it, and then you even start to enjoy it.

Most fascinating piece of information provided in the Infographic (made by GenYMedium) is the number of blogs on the Interwebs. Also, there’s some great info on the frequency with which readers consume blog content, as well as traffic stats, which to a business means lead generation potential.

Source: GenYMedium, Business2Community

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Posted on June 30, 2012 in Infographic, Life, Lifestyle, Marketing, S.., Social Media

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B2B – Website Traffic

Posted on December 5, 2011 | Leave a comment

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