Yahoo CEO Marissa Mayer plans to unveil tools for Internet search, including making it easier to find information on mobile devices, stepping up efforts to nab share from Google. Douglas MacMillan reports on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)
Posted in Business, Companies, People, Technology
Tagged Internet, Marissa Mayer, Mobile, Search, Yahoo
The ultimate purpose of a Google search algorithm update is to improve the user’s experience. Google makes over 500 search algorithm changes per year. Its most recent algorithm, Penguin is aiming to decrease search engine ranking of websites that violate Google’s webmaster guidelines by using black-hat SEO techniques. Continue reading
With mobile devices becoming a mainstay in people’s lives, we wanted to gather some insight into how people use their devices to conduct their day-to-day searches. So we partnered with SurveyMonkey for a study to give us actionable insight into mobile search patterns. Continue reading
Posted in Business, Marketing, Technology
Tagged Day-To-Day Search, Mobile, Search
There are tons of data sources marketers can use to gather information about peoples’ online search behavior, if you want to get the best data available, you’ve got to do it yourself. That’s why we partnered with SurveyMonkey for a study that gives us actionable insight into search patterns. Continue reading
Google certainly dominates the search market. But is it actually a monopoly or is just outpacing competitors (like Bing) when it comes to innovation? Continue reading
Posted in Business, Companies, Infographic, Marketing, Technology
Topics in this Infographic/Article: Search, Organic Search, B2B Marketing, Traffic, Lead, Social Media, Online Marketing We released our 2012 B2B Marketing Benchmark Report, and we decided to create an infographic that will highlight some of the more interesting data points … Continue reading
The mobile wars are heating up again with Google and Apple going head to head in what many believe to be one of the most important technology battles yet: Apple’s Siri vs. Google Voice Search. Think you know everything about this battling duo? Check out this infographic to find out how it all began, the incredible amount of money spent on mobile patents, and some of the key differences in their approach to delivering mobile solutions. We even pitted Apple and Google against each other in a head-to-head match. Who came out on top? The results might surprise you! Continue reading
Posted in Business, Companies, Infographic, Technology
Tagged Google Voice, Mobile, Patents, Search, Siri, Solutions
Facebook has recently introduced Graph Search which brings the long due innovation in internet searching and suddenly makes Google look broken. It is based on natural language instead of Google’s keyword based search; it provides you with personalized search results that exactly match your needs; it understands – for the most part – what you mean by a search query instead of mindlessly matching the keywords; and a lot more. Continue reading
Posted in Companies, Business, Technology
Tagged Facebook, Google, Search, Keyword, Graph Search, Natural Language
Mobile search is on the rise. This infographic provides an advertiser’s guide to mobile as well as a breakdown of the top three mobile searches.
Source: Visual.ly, Startapp.com
Posted in Business, Infographic, Marketing, Social Media, Technology
Tagged Advertising, Mobile, Search
Regardless of age, race, income or gender most of us are using search engines every day. Online business needs search engine traffic to thrive. Proper SEO is essential for getting found online.
Source: Visual.ly
Posted in Business, Infographic, Marketing, Social Media, Technology
Tagged Business, Marketing, Online, Search, SEO, Social Media, Traffic
The search engine optimization industry is advancing. And rapidly, too. As businesses demand greater online visibility and recognition, the value and influence of successful SEO within organizations is expected to reach unprecedented heights.
Source: mavenlink
Posted in Business, Marketing, Social Media, Technology
Tagged Business, Enterprise, Online, Recognition, Search, SEO, Visibility
Long Tail SEO goes somewhat unnoticed. This graphic highlights the benefits to Long Tail keywords.
Source: Visual.ly
Posted in Business, Infographic, Marketing, Technology
Tagged Keywords, Long Tail SEO, SEA, Search
The New SEO Rules in a Content Marketing World.
Shane Snow is a Mashable contributor and cofounder of Contently, which builds tools for journalists and brand publishers.
Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.
The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren’t mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content.
Not anymore.
Many bloggers and publishers today are seeing traffic from social exceed that from search engines; social sites like Pinterest, for example, are now top traffic sources for some retailers.
Yet, Google still gets 100 billion searches every month, according to Search Engine Watch. Publishers angling for social media traffic would be foolish to ignore search entirely.
How can content marketing organizations remain search-friendly while adhering to best practices in social media?
Rand Fishkin, CEO of SEOmoz, outlines five best practices for content marketers hoping to maximize SEO value in an ethical way.
Successful content marketing publications rely heavily on social traffic for timely impressions. They build search rank for their archives almost as a byproduct of good social content. Well-ranked branded publications like RedBull.com adhere to Fishkin’s advice of producing “large amounts of content people find interesting,” combined with “solid UX” and SEO basics: clean URLs and smart markup.
Just as in traditional journalism, content marketers should never seek to betray or deceive readers, whether through SEO practices or their content. Anything that borders on sneaky or unethical eventually gets filtered out of search engine results, if history is any indication.
“Manipulative techniques like 301′ing old sites, hordes of anchor text rich links, exact match domains, etc. are gone,” Fishkin says. “SEO today is holistic. It demands that you build signals real brands have that, in years past, could be artificially overwhelmed by large quantities of links or other tactics.”
Search engine algorithms constantly improve to defeat what amounts to cheating — sending false signals of real popularity, like link trading schemes. Today’s algorithms even factor sharing into their search rankings, so users can blissfully skip over crappy content.
High-growth blogs tend to focus on content distribution — getting their stories and headlines on other blogs or news sites across the web. Done well, this can build honest links to a site, indicating to Google that brands with authority trust a site’s content enough to publish it on their own. Plus, other blogs tend to riff off of popular posts on authority sites, which can solidify search trust.
Additionally, inviting influential writers and publishers to guest post on your site not only encourages traffic, but also boosts social signals when those influencers share your domain with their social media followers.
At the end of the day, good SEO is baked into good content.
Says Fishkin, “Delivering an exceptional experience and building a true web brand are now essential to long-term SEO success.”
Image courtesy of iStockphoto, Ekspansio
Posted in Business, Marketing, Social Media, Technology
Tagged Content Marketing, Search, SEO, Social Media
SEO has now matured and emerged as a fully fledged digital marketing channel. It’s challenge like other marketing channels is to reach and engage with a target audience before optimisation for search engines. This infographic we have put together details both the OLD Vs. NEW approaches to SEO. It demonstrates how SEO is now a multi faceted discipline of digital marketing.
Source: Visual.ly
Posted in Business, Infographic, Marketing, Social Media, Technology
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