Tag Archives: Marketing

Marketing and Amplifying Your Events With Social Media – Infographic

Here at Socialized we have worked with everyone from entertainment brands like Wizard World Comic Cons to DTM Systems and many other organizations helping them market and amplify their events using social media. We were able to take one event and generate over 50 million online impressions from 5000+ twitter and Instagram users through the process outlined in our new infographic. From golf-tournaments to fundraisers and product launches guerrilla marketers are using social media to amplify their events, drive attendance and grow their brand. Continue reading

Does Marketing Automation Make You A Superhero Marketer? – Infographic

The modern marketer has some impressive powers.

From the super speed with which they are able to respond to prospects to the telepathy they employ to know exactly what a consumer is thinking, modern marketers are more like superheroes than mere office dwellers. Continue reading

Baby Boomers: America’s Greatest Consumer Generation – Infographic

In 2010, there were 98 million Americans over the age of 50. And the number is growing. Yet, most small businesses only market to people ages 18 to 49. Continue reading

A Peek Into Nike’s $100 Million Plan for 2016

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zLorenzo Bustani, a young Brazilian marketing executive, explains how he’s advising Nike and other giant American brands that want a foothold in Brazil ahead of the Olympics. The bottom line? They need to make an impact on the community before they can make an impact on the consumer. As part of “The Real Brazil” special series, he gives Bloomberg’s Trish Regan a tour of a Rio skatepark built by Nike – but with no trace of the company’s logo.

Online Brand Marketing In 2013 – Infographic

With the constant addition of new online platforms, it can sometimes seem impossible to keep up with the latest trend in online marketing.  It doesn’t help that there seems to be countless ways to describe online marketing, including search engine marketing, social media marketing, inbound marketing, content marketing, realtime marketing and our favourite term at Tent Social, social content marketing. Continue reading

Content Marketing: Increase The Quality Of Your Content – Part 7 – Create An Infographic

Create an Infographic

Any B2B marketer will have an Infographic in their arsenal of content marketing tactics. One of the biggest struggles is finding content to create an Infographic on. An easy way to get started with an Infographic is to summarize long blocks of content you have on your website and turn them into a visually appealing infographic. Continue reading

Content Marketing: Increase The Quality Of Your Content – Part 6, Share Reports, Charts And White Papers On Pinterest

Share reports, charts and white papers on Pinterest

There is a lot of data out there. From industry trends, company reports to usage statistics. It’s difficult to stay on top of them all and read through the hundreds and thousands of reports created each year. One way to remain on top of this is for your brand to create a Pinterest account and each time an employee reads a white paper, they can share key information on Pinterest. Continue reading

Online Marketing Strategy: 5 Questions To Ask – Inofgraphic

When was the last time you took a step back to analyze your current online marketing strategy? What questions do you ask yourself to make sure you are getting the most out of your efforts?

If you’re like most busy professionals or business owners, then we’d probably guess that it’s been quite some time since you took a good look at where you’ve been investing your time and effort. Continue reading

Content Marketing: Increase The Quality Of Your Content – Part 5, Host A Webinar

Host a webinar

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zThe easiest way to find a topic for a webinar is to create a webinar about your company and what you do. Webinars can be created using services like WebEx or GoToMeeting. Set a date for the webinar, create a landing page for participants to register and then send out a newsletter to your customer database and inform them. Make sure you support the webinar with a PowerPoint presentation and record the webinar. Continue reading

Campari Launches Star-Studded Campaign to Sell ‘Red Passion’

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_z

 

Bloomberg’s Caroline Hyde reports on Campari’s rebranding efforts. She speaks with Mark Barton and Anna Edwards on Bloomberg Television’s “Countdown.” (Source: Bloomberg)

Content Marketing: Increase The Quality Of Your Content – Part 4, Share Presentations

Share presentations

Each time you give a speech, presentation or hold a webinar you will most likely use a presentation for support. Use this presentation (remove sensitive information) and share it with your community. SlideShare makes it quick and easy to share presentation slides and this is a great opportunity for displaying your expertise and increasing awareness for the next time you hold an event. Continue reading

Content Marketing: Increase The Quality Of Your Content – Part 3, Report News In Your Industry

Report News In Your Industry

For each whitepaper you read or webinar you attend, create a blog post to summarize key-takeaway points. And if possible, follow-up with the author of the whitepaper/ host of the webinar with questions and include in the post. Stay ahead of the competition and start subscribing to: Continue reading

Marketing: Email Design Will Impact Your Campaign – Infographic

email-this-not-that_518a9b7e6bb2f

A head-to-head comparison of two email designs, bad and good, to find out what works with a great email marketing campaign and what does not. Continue reading

Content Marketing: Increase The Quality Of Your Content – Part 2, Conduct A Survey

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zConduct a Survey

Make the most of your online community and conduct a survey. Use Survey Monkey or other online survey platforms and gather important data for free. Survey questions can include: Continue reading