Tag Archives: Marketers

Data-Rich and Insight-Poor Marketers: Seems Change Is Not On The Horizon – Infographic

Posted on May 8, 2013 | Leave a comment

How do marketers plan on using customer data to make informed marketing decisions this year? That’s what we were wondering. So, we recently partnered with Infogroup Targeting Solutions to survey more than 700 marketers at Forrester Research’s eBusiness Forum and the DMA2012 Annual Conference. Continue reading →

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Posted in Business, Infographic, Marketing, Social Media, Technology

Tagged Challenges, Data, Insight, Marketers, Marketing

Best Practices for Lead Nurturing – Infographic

Posted on April 21, 2013 | Leave a comment

Marketers, the Internet might not be your friend after all. It’s changed the way that consumers shop for products, which means that when they first convert into leads they’re a lot less sales-ready than they used to be. Continue reading →

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Posted in Business, Infographic, Marketing, Social Media, Technology

Tagged Lead Nurturing, Leads, Marketers, Sales

Marketers Are Dipping Their Toes In The Mobile Waters – Infographic

Posted on April 15, 2013 | Leave a comment

2013 has been dubbed the “year of mobile,” given the near ubiquity of mobile device access. But how are companies really doing at incorporating mobile tactics into their marketing mix? The Growth Team Membership™ (GTM) surveyed nearly 500 marketing executives. Based on that data, this infographic examines how companies in the Americas, Asia-Pacific, and Europe are using mobile technologies, the obstacles they are facing, and their future plans. Continue reading →

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Posted in Business, Infographic, Marketing, Technology

Tagged Advertising, Marketers, Marketing, Mobile

Marketing: Can You Rock Social Media In 30 Minutes A Day? – Infographic

Posted on March 22, 2013 | Leave a comment

What do you think? Do you believe you can rock social media in only 30 minutes a day? Check the infographic and let us know in the comments.

It’s no surprise that social media takes up a larger part of a marketer’s day than it did even a year ago. The addition of social networks your company needs to have a presence on and keep updated is growing out of control, leaving many marketers drowning in the increased time and investment required. Continue reading →

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Posted in Business, Infographic, Marketing, Social Media, Technology

Tagged Automation, Marketers, Marketing, Social Media, Technology

The Marketing Agency Of The Future – Infographic

Posted on March 11, 2013 | 1 Comment

The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels, and content, marketers have to do more with less. And marketing automation has become the new must-have technology to help marketers increase their reach. Now marketers can nurture leads until they are ready to buy, send only the hottest leads to sales, and deliver results to the executive team. Continue reading →

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Posted in Business, Infographic, Marketing, Social Media, Technology

Tagged Content, Digital Revolution, Marketers, Marketing, Social Channels

Biggest Moments In Social Media Marketing – Infographic

Posted on February 8, 2013 | Leave a comment

As social media marketers make their plans for 2013, understanding what worked well – and not so well – in 2012 can go a long way at making a savvy marketing strategy come into focus. Continue reading →

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Posted in Business, Infographic, Marketing, Social Media

Tagged Fails, Marketers, Marketing, Response, Socia Media, Viral

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Content Marketing has seen a tremendous surge in popularity over the past two years. It has gone from industry buzzword to an indispensable part of marketing strategies, big and small. But how are marketers approaching and measuring their strategies? The … Continue reading →

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Posted on January 27, 2013

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Fine Tune Your Social Media ROI In 5 Easy Steps – Infographic Wondering how to fine tune your Social Media ROI? An Infographic that lays out steps for Social Media Marketers & tools that can assist you in finding out the … Continue reading →

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Posted on January 18, 2013

20 Memorable Marketing Moments Of 2012 – Infographic

Posted on December 31, 2012 | Leave a comment

You’re probably knee deep in 2013 prediction blog posts — posts looking forward to all the amazing things (hopefully all amazing, right?) marketing has in store for us in 2013. Heck — we even published one of our own a few weeks ago — and an ebook to boot! But how about we accompany all that looking forward with a little looking back? 2012 was a great year, after all — full of memorable marketing moments that we should take a minute to celebrate.

So, we put together a list of 20 memorable marketing moments in 2012 that we thought represented some monumental strides for our industry. And then, because we’re marketers, we made them into an infographic. Big surprise. (Many thanks to our own Desmond Wong for creating this swanky visual, by the way).

Take a look at some of our favorite marketing moments this year, and of course share some of your own favorite moments in the comments!

Source: HubSpot

20-Memorable-Marketing-Moments-of-2012-HubSpot-Infographic

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Posted in Business, Infographic, Marketing

Tagged 2012, Best Moments, Marketers, Marketing

TV Advertsing vs. Online Advertising In The United States – Infographic

Posted on December 14, 2012 | 2 Comments

Shows all the advantages and disadvantages of online advertising vs TV advertising. Compares total ad spend, usage data for each medium, demographic data, and other interesting information for marketers.

Source: Visual.ly

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Posted in Business, Infographic, Marketing

Tagged Ad Sepnd, Demographic Data, Marketers, Marketing, Online Advertising, TV Advertising, Usage Data

Email Marketing: Most Emails Are Opened On Mobile Devices – Infographic

Posted on December 12, 2012 | Leave a comment

When Return Path released our last mobile study in April 2012, the number emails opened on smartphones was about to overtake opens from both desktop clients and webmail.

Seven months later, our newest study finds that users in the U.S. and Canada largely check email from their phones. We also find that people prefer to open retail emails on their smartphones, while banking emails–perhaps due to mistrust from phishing–are mostly opened from desktop email clients like Outlook.

The key takeaway for marketers? While the best mobile strategy depends largely on your own data, industry and region, your email marketing efforts should be optimized for both mobile and the desktop to ensure maximum campaign ROI.

Click on the image to the right to view the full infographic. You’ll learn:

The percentage of users in North America, Brazil,
France and Germany that open emails on mobile devices
The percentage of email opened by industry, such as
retail and banking
How Apple devices appear to dominate emails opens,
and why this may not be the full story
If and how often people make purchases using
smartphones

Source: Return Path, Visual.ly

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Posted in Business, Infographic, Marketing, Technology

Tagged Banking, Email, Email Marketing, Marketers, Mobile, Retail, Smartphones

Social Media Marketing: Online Engagement Is Hot – Infographic

Posted on December 10, 2012 | 2 Comments

Online Engagement is hot among marketers. But how intensively do we really use it? And what results do we achieve with it? To find out, the University of Utrecht conducted a study, commissioned by GX Software, consisting of a survey sent to 15,000 marketers in the United States and the Netherlands. The results of this study show that Online Engagement is growing rapidly and that marketers are achieving promising results.

Online Engagement
Listening to each individual customer is the core of Online Engagement. Marketers ‘listen’ online to determine who a customer is, what he or she is looking for, and how involved they are with the brand. All in order to proactively help customers in their search by using targeted, relevant messages across all online channels. The goal is to improve customer satisfaction in the long term and increase conversion ratios in the short term.

Strong growth
The research conclusively shows that Online Engagement is growing rapidly. Although currently only 15% of the respondents indicate to practice Online Engagement, 57% say they are gearing up to get started.

Does it work?
Why Online Engagement? Most marketers use this technique to increase customer satisfaction and reduce churn rate (the number of customers who leave a company). However, Online Engagement also produces short-term results. Marketers report about 30 to 100 more clicks, 60% to 70% more conversion and sometimes even up to 50% more revenue when customized messages are used.

Learn more?
See the infographic below or download the full report on online engagement.

Source: GXSoftware

Online Engagement 8491d528-5ad4-40df-a21b-4b4fdb9b6525_infographic_GX_OCEM-AnewTrend

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Posted in Business, Infographic, Marketing, Social Media

Tagged Business, Engagement, Marketers, Marketing, Online, Results, Social Media, Success

Using Trade Shows In Your Marketing Strategy – Infographic

Posted on November 30, 2012 | 2 Comments

Are trade shows part of your marketing strategy?

With executive decision-makers consistently ranking exhibitions as their “number one” choice for obtaining purchasing information, according to Oxford Economics, you probably should be.

While trade shows can yeild big results for exhibitors, many are not using trade shows to their full potential. In an article yesterday, our own Jenna Hanington explained how marketers are missing opportunities at trade shows and how marketing automation can help.

Today we have put together an infographic illustrating the main points of yesterday’s article and how marketing automation can help marketers take the exhibitions to the next level!

Source: Pardot.com

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Posted in Business, Marketing

Tagged Automation, Business, Exhibitions, Marketers, Marketing, Tool, Trade Shows

Problems Of Social Media Marketing: Missing ROI – Infographic

Posted on November 9, 2012 | Leave a comment

Social media isn’t new – but it still offers up challenges to marketers. And the main problem? They can’t figure out how to measure ROI.
This infographic from Awareness Networks explores six key findings from their recent State Of Social Media Marketing survey.

The number one challenge that marketers face on social media is measuring ROI, or return on investment. A full 57 percent of the 469 marketers surveyed say they cannot find appropriate measures to judge how successful their social media campaigns are.

96 percent of those surveyed use social presence – or the sheer number of followers and fans an account has – as their top measurement for success. But they’re not just focusing on the numbers: 78 percent are looking for better customer engagement as their top business objective.

Half of those surveyed would like tighter integration between their social media efforts and the rest of their marketing outposts, such as TV, radio and print. And Twitter dominates 84 percent – just behind Facebook’s 89 percent – of brand usage.

Take a look at the infographic below for more on the top social measurements marketers are looking for, what they feel they need to succeed and more.

Source: Social Media Bistro