Tag Archives: Brands

Moms And Social Influence: Digitally Engaged Moms Part 2 – Infographic

Moms And Social Influence – As the primary decision makers for household purchases, Moms influence 2.4 trillion in spend every year. That’s some serious shopping. Continue reading

Connecting With Brands: Digitally Engaged Moms – Infographic

As the primary decision makers for household purchases, Moms influence 2.4 trillion in spend every year. That’s some serious shopping. Continue reading

Choosing The Most Effective Social Media Platforms – Infographic

Facebook, Twitter, Pinterest, Google+, LinkedIn. Etc. So many social media platforms. And so little time. (And manpower. And ideas.) There are costs involved to maintaining a social presence. It is vital for brands and companies  to market on the right platforms in order to optimize their resource allocation. Continue reading

A Look At 4 Social Media Command Centers – Infographic

In recent months, many major brands have developed what they are calling “Social Media Command centers.” These centers are state of the art listening hubs that allow brands to monitor their presence on major social platforms and be ultra-responsive to conversations happening about their company. Continue reading

The Social Advertising Landscape – Infographic

With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers.  In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates. Continue reading

The Power Of Performance Martketing – Infographic

Performance Marketing is growing at an annual rate of 17% and can provide measurable ROI. Taking all of this into consideration we have seen an alarming number of enterprise brands not participating so we put this infographic together to educate CMO’s on why they need to participate in Performance Marketing. Continue reading

B2B Brands Leveraging Content Marketing – Infographic

With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers. Uberflip’s latest infographic, The State of B2B Content Marketing, explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics and reported results. Continue reading

How 3 Brands Owned the Pinterest Home Decor Category – Infographic

Learn how Pottery Barn, One Kings Lane and West Elm owned the Pinterest home decor category. Continue reading

Marketing And Business: Battle Of The Brands – Infographic

We consume their wares daily. We watch their advertising budgets explode before our eyes. We hear why Brand A is better than Brand B and why this Brand makes you look better than that Brand. You would have to live in a cave to not be touched by the billions of dollars spent yearly trying to get our attention. What do we really know about these brands though and who really is the Daddy of them all? Which logo do you connect with most? Continue reading

Shocking Ads: Does Provocation Pay Off for Brands?

Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television’s “Market Makers.” (Source: Bloomberg)

Introducing Vine – Infographic

Vine is a new mobile app that lets you create and share short looping videos. Think Instagram but with video. Learn how your brand could use Vine, get some tips and tricks and get vining! Continue reading

The Value Of Brands – Infographic

Ever wondered why all the marketing fuss with branding? Have you ever asked yourself why all those huge budgets spent on branding or rebranding? Are those companies so badly out of ideas that end up spending millions on the development of a better brand or is it something that I’m missing? Continue reading

(P)information And Demographics For Brands On Pinterest – Infographic

Pinterest has surprised the social media world by rising to become one of the most popular social media networking sites in a very short period of time. According to totalpinterest.com Pinterest has 25 million+ active users worldwide and another source puts the number of unique visitors at 31.5million+ (compete.com). Continue reading