Tag Archives: Advertising

Global Mobile Advertising – Statistics and Trends – Infographic

Statistics and trends of mobile advertising spending. How much advertisers are spending on mobile ads. Continue reading

Battle Of Online Advertising: Google vs. Facebook – Infographic

A head-to-head comparison between the two advertising platforms Google, AdWords and Facebook Ads. Continue reading

Inside Look At Brand Advertising On You Tube

Max Logo Thumb 100 8625130397_dc524b1105_tThese days, more and more brands are incorporating YouTube into their online advertising and marketing strategies. But if you’re new to advertising on YouTube, it can be tough figuring out how it works and where to get started. We spoke with Michael Lanz, Industry Director, Social & Information at Google, and Jane Barrett, Director of Marketing and Communications at Zoosk, to glean some insight into the benefits of brand advertising on YouTube, as well as some tips on how to get started. Continue reading

Marketing And Advertsing: The Rise Of Coupons – Infographic

Are you crazy about couponing? You’re not alone! Believe it or not, 80.6% of consumers use coupons on a regular basis.

Yes, it’s true that coupon mania has been on the rise over the last few years; even more so after TLC’s hit reality series, “Extreme Couponing,” aired in 2010. Though pretty apparent by the title, the show chronicles – you guessed it! – extreme shoppers and their coupon-consumed lives. Continue reading

Facebook Will Put Ads Where Users Are

Author of “The Facebook Effect” David Kirkpatrick weighs in on Facebook’s earnings report with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

What’s Behind Facebook’s Mobile Ad Magic Trick?

Jon Erlichman breaks down Facebook’s earnings numbers on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

The Social Advertising Landscape – Infographic

With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers.  In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates. Continue reading

Twitter Needs TV Content for Ad Sales

Paul Kedrosky Bloomberg Contributing Editor, discusses Twitter’s new strategy of using television content. He speaks on Bloomberg Television’s “In The Loop.” (Source: Bloomberg)

Twitter Said to Seek Deals With Viacom, NBC

Twitter is close to reaching partnerships with television networks that would bring more high-quality video content and advertising to the social site, according to people familiar with the matter. Emily Chang reports on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Is This American Apparel Ad Too Sexy? –

American Apparel is known for its racy advertisements and this time, they’ve gotten the Brits upset. Britain’s Advertising Standards Authority (ASA) recently banned an ad by the racy company for being “overtly sexual” and “demeaning to women” — but the majority of you don’t think it’s that bad. 54% voted that the ad was “fine” while 46% said it was “way too sexy.” Find out who thinks it’s fine — and who thinks it’s too sexy. Continue reading

Marketing And Business: Battle Of The Brands – Infographic

We consume their wares daily. We watch their advertising budgets explode before our eyes. We hear why Brand A is better than Brand B and why this Brand makes you look better than that Brand. You would have to live in a cave to not be touched by the billions of dollars spent yearly trying to get our attention. What do we really know about these brands though and who really is the Daddy of them all? Which logo do you connect with most? Continue reading

Marketers Are Dipping Their Toes In The Mobile Waters – Infographic

2013 has been dubbed the “year of mobile,” given the near ubiquity of mobile device access. But how are companies really doing at incorporating mobile tactics into their marketing mix? The Growth Team Membership™ (GTM) surveyed nearly 500 marketing executives. Based on that data, this infographic examines how companies in the Americas, Asia-Pacific, and Europe are using mobile technologies, the obstacles they are facing, and their future plans. Continue reading

Do People Pay Attention To Your Advertising?

Video whitepaper (ala Wild Kingdom) of the YuMe and IPG Media Lab study of video advertising attention levels on TV vs. Online. – Source: YuMe -

Why Advertise On Connected TV – Infographic

YuMe, in conjunction with Frank N. Magid Associates, Inc., released results of an extensive survey on the future of Connected TV in the marketplace. The study includes insight into rapidly-growing adoption rates, analysis of components in the broader Connected TV environment, and many details about Connected TV and Smart TV adopters and their preferences. Continue reading

Video And Advertising – Facts And Figures – Infographic

Facts and figures Video advertising on social media. Continue reading