Category Archives: Statistics

Marketing Metrics Overload: What Really Matters – Infographic

Don’t Get Caught Up In The Data Madness

Data and metrics are everywhere these days, making it easy to compile numbers on nearly any topic, from email marketing and lead generation to social media and digital campaigns. But often these marketing metrics are not actionable and can lead to misinformed business decisions. It is important to keep in mind that in excess, metrics may become cumbersome, overburdening, and may even lead to a false sense of success. Continue reading

The Problems With Strategic Planning (Some Of Them)

Hannibal Smith, the fearless leader of the A-team, always loved it when a plan came together and on that campy ’80′s TV show, they always seemed to, no matter how intricate and contrived. It seems quaint now. In the real world, things rarely happen as we imagine they will.

As Mike Tyson, another icon from the ’80′s liked to say, everybody’s got a plan until they get hit and, like it or not, we all get hit, usually sooner rather than later. When that happens, as it inevitably always does, even our best laid plans go awry. Continue reading

The State of Social Media – Infographic

The flaws associated with current social media platforms Continue reading

The Rise Of The Infographic

This is an infographic about…infographics. It includes our definition of an infographic, charts internet popularity and explains the benefits of using them. Continue reading

The Chance A Startup Business Will Fail – Infographic

Blame it on the media when people seem to think that their hot tech startup will make them a billionaire by their mid-20s.

Being a startup ourselves, we are very interested in the factors that contribute to a startup’s success, so we created this infographic on the chances that your startup will fail or succeed. This also includes some research on projections for the best sectors to start your new business. Continue reading

Digital Marketers: Don’t Discount Baby Boomers And Seniors – Infographic

Living in a digital age, Americans are accustomed to rapid advances in technology.  With most toddlers fully capable of working smartphones and tablets, the youngest generations of U.S. children are being raised on advanced technology.  Seemingly without limits, the digital revolution continues to grow exponentially. Continue reading

(P)information And Demographics For Brands On Pinterest – Infographic

Pinterest has surprised the social media world by rising to become one of the most popular social media networking sites in a very short period of time. According to totalpinterest.com Pinterest has 25 million+ active users worldwide and another source puts the number of unique visitors at 31.5million+ (compete.com). Continue reading

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Topics in this Infographic/Article: Search, Organic Search, B2B Marketing, Traffic, Lead, Social Media, Online Marketing We released our 2012 B2B Marketing Benchmark Report, and we decided to create an infographic that will highlight some of the more interesting data points … Continue reading

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Instagram is in the news for all the wrong reasons. After announcing new terms, the service experienced a huge drop in usage and visits. The infographic below was created by wishpond and includes numbers and statistics from before the change … Continue reading

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Google+ celebrated nearing the end of its first full calendar year as a social network by publishing this infographic displaying highlights about the network achieved in 2012.

China’s Online Population Rises By 51 Million in 2012

China’s Online Population Rises by 51 Million in 2012.

China has added 51 million new internet users in the last year, the Associated Press reports citing data from the China Internet Network Information Center.Compared to 2011, China’s internet user population rose 10 percent, bringing the total number to 564 million. That’s more than the entire population of Russia and the U.S. combined. Continue reading

52 Million People Uninsured: Health Insurance Facts – Infographic

Insurance in general is a complicated subject with many ever-changing parts. Health insurance is one of the most popular (if not the most popular) types of insurance in America today and directly affects the life of every person in this country. In the infographic below, you will find some not so well known statistics and facts about health insurance and healthcare today.

SOME OF THE HIGHLIGHTS

The U.S. spent 2.47 trillion dollars on health care in 2009 and it is being projected that it will spend 4.5 trillion dollars on health care in 2019.

41% of working age Americans either have medical bill problems or are currently paying off medical debt. Medical bills are a major factor in more that 60% of the personal bankruptcies in the United States. Of those, 75% of them involved individuals that actually DID have health insurance.

Over the last decade, the number of Americans without health insurance has risen from about 28 million to about 52 million. Today, 18% of Americans are uninsured.

Women pay approximately 30% more for health insurance.

Source: Enhance Insurance

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How To Use Big Data For The Retail Industry – Infographic

Retailers already know how to use customer data to run their brick-and-mortar operations. And they’ve been digging through reams of website analytics for at least a decade now. But data didn’t really get “big” until an explosion in smartphone use and social media addiction, resulting in the need for more agile, relevant marketing.

Thanks to consumers’ increasing use of mobile devices and social media, the volume and variety of data points continue to mushroom at a dizzying pace. What are the challenges and opportunities around leveraging Big Data, and how can retailers put together a plan to harness its power?

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Business And Information: Why Your Business Should Work With Information Graphics – Infographic

We live in an information-saturated world. For your business to succeed, you need to capture and hold the attention of customers long enough to get your message across. The big question is how do you get your message noticed, understood and retained? The answer is simple – leverage the superior communication powers of information graphics.

Source: Kapdesign

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