Lorenzo Bustani, a young Brazilian marketing executive, explains how he’s advising Nike and other giant American brands that want a foothold in Brazil ahead of the Olympics. The bottom line? They need to make an impact on the community before they can make an impact on the consumer. As part of “The Real Brazil” special series, he gives Bloomberg’s Trish Regan a tour of a Rio skatepark built by Nike – but with no trace of the company’s logo.
Former NBA Player Shaquille O’Neal discusses his interest in the tech world. He speaks with Jon Erlichman on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)
Bloomberg News reports on athletic apparel. What’s “In” in Football, Soccer and Sports apparal in general?(Source: Bloomberg)
Happy Birthday, Michael Jordan. Stats and Facts about the famous #23
4,000 runners started January 2013 running. 75% of runners who skip February won’t run again this year. Don’t be that statistic.
Super Bowl commercials can be funny or sexy or touching. They advertise everything from soda to beer to cars to laundry detergent. But how often do they feature a woman wearing more than a bikini or a minority as the … Continue reading
See also: A Peak At Some Super Bowl Ads 2013 – Videos
Super Bowl Sunday is nearly upon us. With the big game a few days away, we put together an infographic looking through the business side of the biggest sports day of the year. Continue reading
It happens pretty much every year: The price of a 30-second commercial spot during the Super Bowl, the pinnacle of the professional American football season, climbs to a new record high. For this year’s game, to be broadcast on Feb. 3, … Continue reading
Are you playing against Lionel Messi soon? Here is a graphic display of the 91 goals scored by Lionel Messi in 2012: From where and to where. Get ready!
When ever The New York Cosmos showed up on the door step of soccer they turned heads. People were watching. That was certainly true the first time around, in the 70′s and 80′s, and it is still true now. For many, the Cosmos are the birth giver for American soccer and a look at American soccer history clearly confirms that view. While there has been soccer before the Cosmos, the club created a major buzz in the 70′s when a number of super stars in Cosmos colors roamed the fields in the United States and stunned the masses. Pele, Beckenbauer, the late Giorgio Chinaglia and many others that played for the club are unforgotten heroes for New York City soccer fans and the entire soccer world.
Read Also: Remember the Cosmos, From July 2011
Today, things for the history rich soccer club are different. After disappearing in the mid 80′s, the club and brand rested in a drawer. Other new soccer clubs tried to step in and help the sport thrive in the United States. A couple of years back, an English business man bought the rights and attempted to bring the Cosmos back into professional soccer and the MLS. While the soccer part of the attempt more or less failed, it created considerable buzz and indeed brought the brand back to life. The Englishman sold the club to new ownership and since then new signs of life can be registered. This time, the signs show the necessary seriousness and means.
Read Also: From The Irish Examiner 07/2011 – How Cosmos Could Conquer The World
On November 8th, Erik Stover was introduced as the club’s new COO. Erik Stover is a long time professional in the industries of sports and soccer and has shown his abilities before with the other New York soccer club, Red Bull New York. Listening to Stover’s words and looking at the activities around the club, there is no doubt that this time the Cosmos will re-emerge and take an important part in American soccer. This might not be a process of a year or two, but the club now has the means to create a major U.S. soccer and business force.
The New York Cosmos are not only a soccer club. Also unforgotten are the pictures of the 70′s and 80′s super stars of all ways of life associating themselves with the Cosmos. The club stands for entertainment, multi cultural life, business, global flair and doing things the New York City and American way. Without denying the accomplishments of other sports franchises, there is just no other that can match its characteristics and opportunity better to New York City and America. A fact that was true 30 years ago, and still is.
The New York Cosmos, Stover and his staff will have their hands full in dealing with the expectations, opportunity and the responsibilities this club has. There is much more behind this than just revitalizing a soccer club. Good luck, the soccer world is watching, again.
Posted in Business, Companies, Entertainment, Fashion, Life, People, Soccer, Sport
Tagged Business, Entertainment, Erik Stover, New York City, Soccer, The New York Cosmos
Soccer vs Football, also called Football vs Carry-the-ball – Always keep the humor!
Soccer vs. Football
- 700 million people watched the last World Cup
- 111 million people watched the last Super Bowl
- $177 million is the estimated visitor spending at the last World Cup
- $153 million is the estimated visitor spending at the last Super Bowl
- The average cost for a 30-second commercial in the U.S. during the last World Cup was $250,000
- The average cost for a 30-second commercial in the U.S. during the last Super Bowl was $3 million
- 41 percent of people re-watch the ads
- The main method of advertising during the World Cup is Kit endorsements
- XANGO is the first company to sponsor a MLS (Major League Soccer) kit
- Each team in futbol has 11 players on the field
- Each team in football has 11 players on the field
- There are 798 total professional futbol players in the U.S.
- There are 1,696 total professional football players in the U.S.
- The size of a futbol, field averages 120 yards long by 80 yards wide
- The size of a football field is 120 yards long by 53.3 yards wide
- The average futbol, or soccer, player runs an average of 4.3 miles a match
- The average defensive back in football can deliver 1,600 pounds of tackling force
- From start to finish the total time of a futbal match averages 109 minutes, 68 minutes of which is actual game play
- From start to finish the total time of a football game averages 187 minutes, 11 minutes of which is actual game play
- There are 2.5 goals scored on average during a futbol match
- There are 44 points scored on average during a football game
- Futbol averages 11.5 fouls per match
- Football averages 8.6 penalties per game
- Samuel Eto’o Fils is the highest-paid futbol player in the world and makes $28 million per year. He plays for Inter Milan
- Peyton Manning is the highest-paid football player in the world and makes $23 million per year. He plays for the Indianapolis Colts
- The average U.S. futbol, or soccer, player makes $100,000 annually
- The average U.S. football player makes $1.9 million annually
Sources: ESPN.com and MLSsoccer.com