Category Archives: Marketing

How Consumers Use Social Media To Search For An Attorney – Infographic

A new survey by The Research Intelligence Group has found that 56% of consumers who looked for an attorney in the past year used social media in some way to conduct that search. The survey of 1,000 U.S. adults was conducted in March by the international market research firm on behalf of The Rainmaker Institute. Continue reading

Optimizing Your Content on Pinterest and Instagram: 8 Data-Based Tips

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zEven though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn’t much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks. Continue reading

Worst Social Media Advice You Can Get – Part 15 – Respond To Every Negative Comment

Respond to every negative comment.

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zAppropriately, the last piece of advice in the series we referenced before is to “pick your battles.” Beware of negative comments that are simply meant to get a rise out of you. Beware of people simply trying to capitalize on your visibility by getting you to respond to their comment, or trolls who just want to cause trouble. Know when it’s appropriate to step back instead of adding fuel to the fire. Continue reading

Moms And Social Influence: Digitally Engaged Moms Part 2 – Infographic

Moms And Social Influence – As the primary decision makers for household purchases, Moms influence 2.4 trillion in spend every year. That’s some serious shopping. Continue reading

Connecting With Brands: Digitally Engaged Moms – Infographic

As the primary decision makers for household purchases, Moms influence 2.4 trillion in spend every year. That’s some serious shopping. Continue reading

Fastest Changing Industries – PR And Media – Infographic

The only industry changing more quickly than PR is the media, and they are inextricably intertwined. Social media, the darling of the blog-sphere, changed everything. Twitter, Facebook and LinkedIn, in particular, have ushered PR into the era of authentic discourse. Press materials have turned into social content and briefings into conversations. Continue reading

Marketing and Amplifying Your Events With Social Media – Infographic

Here at Socialized we have worked with everyone from entertainment brands like Wizard World Comic Cons to DTM Systems and many other organizations helping them market and amplify their events using social media. We were able to take one event and generate over 50 million online impressions from 5000+ twitter and Instagram users through the process outlined in our new infographic. From golf-tournaments to fundraisers and product launches guerrilla marketers are using social media to amplify their events, drive attendance and grow their brand. Continue reading

Does Marketing Automation Make You A Superhero Marketer? – Infographic

The modern marketer has some impressive powers.

From the super speed with which they are able to respond to prospects to the telepathy they employ to know exactly what a consumer is thinking, modern marketers are more like superheroes than mere office dwellers. Continue reading

Creating Good Social Content – Infographic

Everyone is looking to create content that amazes the masses and creates engagement and recognition on social media platforms. Very often, because of time limitations and other pressures, we lose oversight of our postings. Continue reading

Choosing The Most Effective Social Media Platforms – Infographic

Facebook, Twitter, Pinterest, Google+, LinkedIn. Etc. So many social media platforms. And so little time. (And manpower. And ideas.) There are costs involved to maintaining a social presence. It is vital for brands and companies  to market on the right platforms in order to optimize their resource allocation. Continue reading

Worst Social Media Advice You Can Get – Part 14 – Don’t Respond To Negative Comments To Protect Your Brand

Don’t respond to negative comments to protect your brand.

If someone has said something negative about your brand, it’s out there — visible to that person’s network or anyone searching for information about your company. And by not responding to negative comments, a small comment can spiral out of control for lack of attention. Admit mistakes when you need to, and share how you’re going to address any issues. Continue reading

Baby Boomers: America’s Greatest Consumer Generation – Infographic

In 2010, there were 98 million Americans over the age of 50. And the number is growing. Yet, most small businesses only market to people ages 18 to 49. Continue reading

A Peek Into Nike’s $100 Million Plan for 2016

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zLorenzo Bustani, a young Brazilian marketing executive, explains how he’s advising Nike and other giant American brands that want a foothold in Brazil ahead of the Olympics. The bottom line? They need to make an impact on the community before they can make an impact on the consumer. As part of “The Real Brazil” special series, he gives Bloomberg’s Trish Regan a tour of a Rio skatepark built by Nike – but with no trace of the company’s logo.

How A Video Is Shared Across Social Networks – Infographic

Optimising your social network takes time. To demonstrate this, “The Like Minded” decided to do an infographic showing how a video they created was shared across social networks, giving us all a valuable insight into their social media process. Continue reading