Category Archives: Companies

Professors, Schools And Students: What To Do With Pinterest – Infographic

Tips and hints for Professors, Schools and Students on how to use Pinterest for education. Continue reading

Inside Google’s Top-Secret Research Lab

Bloomberg’s Brad Stone takes us inside Google’s secretive research lab, Google X. He speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

How Inspiration Powers Social Media Marketing – Infographic

During the history of the human race, we have been pilgrims, wayfarers, explorers and pioneers.  Our feet and minds have carried us far. We migrated out of Africa and spread across the planet in search of food, fortune and, sometimes, just the horizon.  As we traveled, stories were created, told and shared. Our minds seem wired for both travel and narrative.

That’s why few industries are as perfectly situated for social media marketing as travel. Continue reading

Facebook’s Famous Problem

Since Facebook was founded and became available for the public all we heard was how quick the company is growing and how famous it will become. Investors, investment banks and everyone hanging around the internet and social media believed “sliced bread” has been re-invented.

Now that the site has around a billion users and some time has gone by, things don’t look so rosy anymore. Especially since the messed up IPO from last year. Things are clearly different now. All of the sudden usage and users are measured in dollars and profit. With the new view of things, Facebook had to learn that it is easier to become famous and much more difficult to keep the status…Read More Continue reading

Facebook Use Falters Among Teens As Twitter Use Rises – Pew

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zPeriodically, new research shows that use and consumer “engagement” with Facebook Inc. (NASDAQ: FB) has fallen and is usually replaced by time people spend on some alternative social media. If all the research were accurate, put together it would paint a picture of Facebook’s near-term demise. But Facebook, at least for the time being, is flourishing. Continue reading

Optimizing Your Content on Pinterest and Instagram: 8 Data-Based Tips

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zEven though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn’t much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks. Continue reading

Inspiration For The Classroom – Teachers Using Pinterest

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zFor three elementary school teachers in San Francisco, Pinterest is a window into other classrooms – a virtual chalkboard where they can view lesson plans and fresh ideas from other educators without leaving their desks.

“The uses are endless!” said Brianna Boedecker, who teaches 4th and 5th graders at Grattan Elementary school. Boedecker was planning her dream wedding on Pinterest when she discovered that she could get ideas for school projects there as well. Continue reading

The Yahoo-Tumblr Deal: Why They Paid $1.1B

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zBloomberg’s Dominic Chu explores the $1.1 billion acquisition of the social blogging site Tumblr by Yahoo as CEO Marissa Mayer continues to remake the internet company even as the share price soared by more than 70 percent in the last year. CEO Mayer believes the acquisition will enable Yahoo! to grow its audience by 50%, and grow traffic by approximately 20%. He speaks on Bloomberg Television’s “In The Loop.”

Yahoo’s Billion Dollar Buy: Is Tumblr a Smart Deal?

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zPaul Sweeny, Director of North American Research at Bloomberg Industries, discusses Yahoo’s purchase of Tumblr and the positive attributes that brings to Yahoo mobile. He speaks on Bloomberg Television’s “Bloomberg Surveillance.” (Source: Bloomberg)

Crave – Wake up to a dancing iPhone, Ep. 121

This week on Crave, we take a look at Tim-e, an iPhone dock that wakes you up in the most annoying ways possible. We salute Canadian astronaut Chris Hadfield on making space travel cool again and demonstrate Petswitch, which lets you put your face on your cat’s visage. – CNET -

Universal Pictures: 100 Years Of Memorable Movies – Infographic

Universal turns 100! Reason enough for the organization to come up with an infographic about the history, movies and other interesting info about and around the company. Have a look: Continue reading

Yahoo May Look to Acquire Tumblr

Yahoo is said to be interested in acquiring social blogging site Tumblr for a reported $1 billion. – The Street

Google Glass: How Facebook and Twitter Are Co-Opting the Device

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zFacebook and Twitter introduced tools to integrate their services with Google Glass, the computerized eyewear touted by the search provider as an alternative for Apple and Samsung’s smartphones. Tom Giles reports on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

A Peek Into Nike’s $100 Million Plan for 2016

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zLorenzo Bustani, a young Brazilian marketing executive, explains how he’s advising Nike and other giant American brands that want a foothold in Brazil ahead of the Olympics. The bottom line? They need to make an impact on the community before they can make an impact on the consumer. As part of “The Real Brazil” special series, he gives Bloomberg’s Trish Regan a tour of a Rio skatepark built by Nike – but with no trace of the company’s logo.

Netflix Dominates Video Traffic in North America

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zDavid Caputo, Co-Founder and CEO of Sandvine, discusses both Netflix and YouTube dominating internet traffic, and the surge for Netflix in the U.S. He speaks on Bloomberg Television’s “In The Loop.” (Source: Bloomberg)