UBM Tech first introduced their 2012 Tech Buyer Research to tech marketers at the InformationWeek-hosted roundtable and simulcast, Lead Gen To Brand Gen: How To Change Your Game, facilitating discussion on customer buying preferences and how tech marketers should map to their customer purchase process. The research was based on a survey of 240 business technology decision makers conducted in March 2012, and the results (which can be found in this research brief) shed light on what prospects want—and don’t want—when it comes to vendor content.
How do tech marketers know if they’re truly providing what their prospects want? The infographic below, “The Top 3 Mistakes of Tech Vendor Content,” illustrates exactly what marketers need to avoid.
Source: Create you Next Customer