Pinterest combines the beauty of flipping through a glossy magazine with the instant gratification of a Google search, which could be a game-changer for marketers who are looking for new ways to reach people online.
The company might not have an official advertising platform just yet, but brands like Sephora and Z Gallerie are already using it to run promotions, show off their products, and send traffic back to their websites.
Sephora even said that its Pinterest followers spend 15 times more on Sephora products than its Facebook fans.
This infographic from Prestige Marketing breaks down everything you’ll need to know about setting up your account and getting started.
Source: Social Times