Marketing can turn into an expensive adventure. That it doesn’t have to be that expensive can be viewed in this example. A soccer fan in a job search wanted to proof his point, and qualifications, and created a marketing and public relations campaign that quickly turned into a business development campaign with potential sales of $2,000,000. That it didn’t turn into sales has to do with the fact that he ran the campaign independently and wasn’t involved with the organization he promoted.
The campaigner informed the organization (a New York City soccer business on the way back into professional soccer) that he is intending to run a marketing and PR campaign. The organization wasn’t opposed to the campaign. While an attached poll went around the world Continue reading